White-hat link building is the right way to improve a website’s ranking in search engine results pages (SERPs). It involves getting backlinks from high-quality websites. Backlinks are links from other websites to your own. Search engines see backlinks as a vote of confidence in your website, and websites with more backlinks tend to rank higher in SERPs.
White-hat link building is important for e-commerce websites because it can help them attract more visitors and boost sales. However, it is important to note that white-hat link-building is a long-term strategy. The process of creating high-quality backlinks requires time and work.
There are a number of things that e-commerce businesses can do to build white-hat backlinks, including: Creating high-quality content, Guest blogging, Building relationships with other websites, and using social media. Improving your website’s search engine rankings and boosting sales can be achieved through effective white-hat link-building techniques.
What is White-Hat Link Building?
White-hat link-building is a legitimate and ethical practice that involves acquiring backlinks from reliable and authoritative sources. Unlike black-hat tactics, which can result in penalties from search engines, white-hat techniques comply with their guidelines. It’s about creating true networks and partnerships with other websites to boost the authority and visibility of your own website.
Why is it Important for E-commerce Websites?
For e-commerce websites, visibility and trust are the lifeblood of success. The higher your website ranks on search engine results pages, the more organic traffic it can attract. White-hat link-building plays a key role in achieving and keeping these high rankings, which can directly impact sales and growth. It builds trust and authority for your e-commerce brand.
How has White-Hat Link Building Changed over Time?
The world of SEO is in a constant state of growth, and white-hat link-building is no exception. In the past, it was common to focus on the quantity of backlinks, often at the expense of quality. Websites aimed to accumulate as many links as possible, regardless of their source. However, search engines have become more sharp.
Future Trends of White-Hat Link-Building for E-commerce Websites
Increased Focus on Quality over Quantity
The future of white-hat link building will place a premium on high-quality backlinks. Search engines gradually favor links from authoritative and contextually relevant sources, emphasizing quality over quantity.
Greater Emphasis on Relationships and Collaboration
Building authentic relationships with other websites in your niche will be essential. Collaborations and partnerships can lead to natural and meaningful link acquisition while expanding your reach to a broader audience.
More Creative and Innovative Link-Building Strategies
In the evolving landscape of e-commerce, creativity and innovation will be key. Websites that can devise unique and inventive link-building strategies will have an advantage in the good digital space.
The way to do this is to think outside the box and come up with new and unique ways to build links.
For example, you could create a linkable asset, such as a quiz, calculator, or tool. You could also create linkable infographics or videos. You may also hold a giveaway or competition. The promises are endless.
The rise of AI-powered link building
One of the biggest challenges facing white-hat link builders today is the rise of AI-powered link-building tools. These tools can automate many of the tasks involved in link building, such as finding link chances and sending outreach emails.
While AI-powered link-building tools can be helpful, they can also be abused by black-hat link builders. For example, black-hat link builders can use AI-powered tools to send spammy outreach emails or to create fake websites that are designed to trick search engines into ranking them higher.
This means that white-hat link builders need to be more careful than ever before to ensure that their link-building efforts are ethical and compliant with Google’s guidelines. They also need to find ways to differentiate themselves from black-hat link builders, such as by creating high-quality content and building relationships with other websites.
The increasing importance of content quality
Another challenge facing white-hat link builders is the increasing importance of content quality. Google has made it clear that high-quality content is one of the most important factors in its ranking algorithm. This means that link builders need to focus on creating content that is informative, engaging, and relevant to their target audience.
Creating high-quality content is not always easy, but it is essential for white-hat link builders. When link builders create high-quality content, they are more likely to attract natural backlinks from other websites. They are also more likely to improve their website’s organic traffic and keyword rankings.
The growing need for change
Finally, white-hat link builders need to spread their link-building strategies. In the past, link builders could focus on building a few high-quality backlinks from authoritative websites. However, Google has made it clear that it prefers websites with diverse link profiles. This means that link builders need to build backlinks from a variety of different sources, such as guest blogging, broken link building, and directory listings. They also need to build backlinks from websites in a variety of different industries.
Diversifying your link profile is important for a number of reasons. First, it helps to reduce your risk of being penalized by Google for link spam. Second, it helps to improve your website’s organic traffic and keyword rankings. Third, it helps to increase brand awareness and authority.
The rise of influencer marketing
Influencer marketing is a powerful way to build backlinks to your e-commerce website. Influencers have a large following of engaged followers who trust their references. When an influencer links to your website from their blog or social media channels, it can drive significant traffic and backlinks to your site.
To use influencer marketing for link building, you need to identify and reach out to influencers in your industry. You can offer them free products or services in exchange for a review or link to your website. You can also collaborate with influencers on joint marketing campaigns, such as co-hosting webinars or creating joint products or services.
The growing importance of thought leadership
Thought leadership is another powerful way to build backlinks to your e-commerce website. Thought leaders are experts in their field who are known for their insights and knowledge. When thought leaders link to your website, it signals to search engines that your website is authoritative and reliable.
To establish yourself as a thought leader in your industry, you need to create high-quality content that is informative and engaging. You can also participate in industry events and conferences, speak at webinars and other events, and write guest posts for industry blogs.
The emergence of new link-building tools and technologies
There are a number of new link-building tools and technologies emerging that can help e-commerce businesses build backlinks more effectively. These tools can help you to identify link opportunities, track your progress, and measure the success of your campaigns.
For example, there are tools that can help you find broken links on other websites that you can reach out to and offer to fix. There are also tools that can help you track your backlink profile and identify new opportunities to build backlinks.
How e-commerce businesses can leverage these trends to build high-quality backlinks in the future
E-commerce businesses can leverage these trends to build high-quality backlinks in the future.
There are different types of white-hat link building
Guest blogging is a great way to get backlinks from high-quality websites in your industry. When you guest blog, you write an article for another website and they publish it under your name. This gives you a chance to showcase your expertise and reach a new audience.
Find websites in your field that accept guest articles to begin guest blogging. Usually, you may get in touch with them personally or visit their website to acquire this information. Once you’ve found a few target websites, pitch them an article idea that is relevant to their audience. If your article pitch is accepted, write a high-quality article that is informative and engaging. Make sure the author bio has a link to your website.
Broken link building
Broken link building is a process of finding broken links on other websites and then reaching out to the website owner and offering to replace the broken link with a link to your own website. To find broken links, you can use a tool like Ahrefs or SEMrush. These tools will scan a website for broken links and provide you with a list of results.
Once you have a list of broken links, reach out to the website owner and offer to replace the broken link with a link to your own website. Be sure to write a personalized email and explain why your website is a good fit for the broken link.
HARO, or Help a Reporter Out, is a website where journalists can post requests for information from experts. You can sign up for a free account and receive HARO email alerts whenever there are requests in your industry.
To get featured in a HARO article, simply reply to the email with your expert opinion or information. If the journalist chooses to use your information in their article, they will likely include a link to your website.
The Skyscraper Technique
Brian Dean of Backlinko created a link-building technique called the Skyscraper Technique. The basic idea is to find a high-quality piece of content in your industry and then create a piece of content that is even better.
Once you have created your Skyscraper content, reach out to the websites that are linking to the original piece of content and let them know about your new and improved content. There is a good chance that they will be willing to link to your content instead.
Getting featured on industry websites and blogs
Another great way to get backlinks is to get featured on industry websites and blogs. This can be done by submitting your content to these websites, guest blogging, or sharing in interviews. To find industry websites and blogs, you can simply search Google for your industry keywords. You can also check out industry directories and lists.
Once you have found a few target websites, reach out to the website owner or editor and let them know that you’re interested in getting featured. Be careful to describe why their audience might benefit from your material.
Create high-quality product pages
Your product pages are the most important pages on your e-commerce website, so it’s important to make sure they are high-quality and informative. This means including clear and short product descriptions, high-quality images, and customer reviews.
You should also make sure that your product pages are optimized for search engines by including relevant keywords and phrases in your product titles, descriptions, and images.
Promote your product pages on social media
Social media is a great way to promote your product pages and drive traffic to your e-commerce website. You can share links to your product pages on your social media accounts, as well as participate in relevant social media groups and forums.
You can also run social media ads to target specific audiences who are likely to be interested in your products.
Speak with bloggers and product reviewers.
Product reviewers and bloggers can help you to promote your products to their audience. You can reach out to product reviewers and bloggers and offer them free samples of your products in exchange for a review. You can also offer to write guest posts for their blogs about your products. This is a great way to get contact for your brand and products, as well as drive traffic to your website.
Run targeted paid advertising campaigns
Paid advertising platforms like Google Ads and Facebook Ads can help you target specific audiences who are likely to be interested in your products. You can create targeted ads that appear when people search for relevant keywords or visit websites that are related to your industry.
Offer affiliate programs and referral bonuses
Affiliate programs and referral bonuses are a great way to incentivize people to promote your products. You can create an affiliate program where people can sign up to promote your products and earn a commission on any sales that they generate. You can also offer referral bonuses to your customers for referring their friends and family to your website. This is a really effective method of increasing leads and sales.
Benefits of Using White-Hat Techniques for Link Building.
Moz created the Domain Authority (DA) statistic, which indicates a website’s likelihood of ranking highly in search engine results pages (SERPs). DA is calculated using a variety of factors, including the number of backlinks to the website, the quality of those backlinks, and the domain age. DA is a good metric for tracking the overall strength of a website’s backlink profile, but it is important to note that it is not the only factor that Google considers when ranking websites.
The traffic that arrives on your website from search engines is known as organic traffic. Organic traffic is important because it is free and targeted. When people search for keywords related to your industry, you want your website to appear in the SERPs so that you can drive traffic to your website and generate leads and sales. You can monitor the organic traffic to your website with Google Analytics. To do this, go to Acquisition > All Traffic > Channels and then select Organic Search.
The positions in which your website appears in the SERPs for specific keywords. Keyword rankings are important because they determine how visible your website is in the SERPs.
You can use a tool like Ahrefs or SEMrush to track your website’s keyword rankings. To do this, simply enter the keywords that you want to track into the tool and it will show you your website’s rankings for those keywords.
The traffic to your website that originates from other websites is known as referral traffic. Referral traffic is important because it means that other websites are linking to your website and recommending it to their audience.
You can use Google Analytics to track your website’s referral traffic. To do this, go to Acquisition > All Traffic > Channels and then select Referrals.
Backlink velocity is the rate at which your website is getting new backlinks. Velocity is important because it can be used to identify doubtful link-building activity.
For example, if your website is suddenly acquiring a large number of backlinks from low-quality websites, this could be a sign that you are using black-hat link-building techniques.
You can use a tool like Ahrefs or SEMrush to track your website’s backlink velocity. To do this, simply enter your website’s domain into the tool and it will show you the number of backlinks that your website has acquired in the past 30 days.
The future of white-hat link-building for e-commerce websites will be very different from today. It will be important for e-commerce businesses to change their link-building strategies to keep up with the latest trends. In the future, the quality of backlinks will be more important than the number of backlinks. E-commerce businesses should focus on building links from high-quality websites. They should also build relationships with other websites in their industry, and work together to promote each other’s content.
E-commerce businesses should also be creative with their link-building strategies. They can do this by creating linkable assets, such as infographics and videos, or by running contests and giveaways. Finally, e-commerce businesses should use data and analytics to track their link-building progress and identify areas for improvement. If e-commerce businesses follow these tips, they will be well-positioned to succeed in the future of white-hat link-building.